How Riyo Advertising Delhi Helped Smile Care Dental Clinic Reconnect with Patients
Table of Contents
Hi all, I am Shruti from Delhi, a dentist, and the proud owner of Smile Care Dental Clinic. Let me share with you how Riyo Advertising Delhi helped me turn around my clinic's fortunes.
Situation
I was a dentist like my father, and I managed to succeed soon. I had gained the confidence of my patients and my clinic was performing well. Nevertheless, circumstances took another twist when my father had a road accident and passed away. I was the sole breadwinner in my family. My mother who had ever prayed that I would succeed was not well, and my brother was still in school. During this struggle, my uncle proposed that we set up a dental clinic, which I lacked the money to buy a premise in such a competitive city as Delhi.
Then my uncle gave me his unused shop and I was excited to begin my clinic, Smile Care Dental Clinic. I had worked, made a good living and led a very basic but a good life. However, all this happened in a moment.
Problem
Approximately half a year ago, I experienced the most difficult period of my life. My clinic was in a silent period. The number of walk-in patients reduced drastically, and my appointments remained open. At first, I believed it was a short-term period but the circumstance did not change. I experimented with small advertisements on the internet, and even did some leafleting but it did not make a difference. Some of my distant patients asked questions but my clinic, which previously served as the only source of income to my family was now on the brink of failure.
I felt powerless and when I was losing all hope, one of my friends, Sila referred to Riyo Advertising Delhi. She told me they could help me. I was not sure and had few resources, but I chose to trial them.
Solution
Strategic Consultation
I approached Riyo Advertising Delhi and my perception started to shift immediately. The team was not selling me advertisement space but actually needed to learn about the needs of my clinic. They presented me with cutting-edge questions such as the kind of treatments we provided and the patients I intended to address locally. It was evident that they wanted to know my business well and offer a customized solution. They told me that advertising in a local newspaper would enable me to regain the confidence of nearby patients.
They were not complicated but effective. They advised me that with the right type of advertisements in the popular local newspapers, I would fetch the right type of audience; that is, the patients in search of a local clinic.
I have chosen Riyo Advertising Delhi and after some research on them, I knew that it was not an ordinary ad agency. They had experience and could have dealt with situations such as mine in the past. They assured me to take a back seat and they would take care of the strategy.
The Action Plan
They recommended two newspapers one Hindi and one English which were very popular in our area. Next, they designed a simple, professional advertisement with clear emphasis on our services, clinic location, consultability and my contact information. It was all I required to make my clinic appear more friendly and credible.
Gain
Instant Impact
The reaction to the ads was instant when they were published. We began to receive a lot of calls with patients, the first time in months. A lot of them stated that they saw the advertisement of my clinic in the newspaper, which made them more confident about visiting. Certain patients even reported that they had been waiting in line to a close-by clinic such as mine. In the ensuing weeks we continued to run repeated ad insertions to regain visibility and confidence.
Sustained Growth & Optimization
My clinic began to receive bookings again, courtesy of Riyo Advertising Delhi. Their team follow-up strategy was their distinguishing feature. They did the same after every ad was published and had an overview of the number of calls we got, and gave good advice on how to change a few words to better the response percentage. They also informed me on the days that would be the most effective days to advertise dental services and this would make my ads yield the highest returns.
Despite our limited budget, Riyo Advertising Delhi assisted us to achieve consistent, quantifiable outcomes. They ensured that each penny was spent well so as to get the best out of our marketing expenditure.
Conclusion
Today, Smile Care Dental Clinic is doing well once again. The clinic is not idle and we can observe a certain inflow of new patients who come, and many old patients also come back. My practice has once again gained stability and momentum. I now have no doubt that my clinic is on a stable growth.
The collaboration with Riyo Advertising Delhi allowed us to reestablish contact with our local community and recreate the trust of the patients in a competitive healthcare environment, such as in Delhi. They did things very simply and effectively, and I am very grateful that they helped me at one of the most difficult moments in my life.
