How Riyo Advertising Delhi Revitalized My Business | Client Success Story
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Hi all, I am Shivank Chaturvedi from Delhi. I run a catering business, and to be honest, my business was growing incredibly fast. I always told my father, "I want to be a self-made man, and it's not mandatory for everyone to become an IT professional or a government employee." My father, who worked for Indian Railways, always supported my thinking. He often told me, "In business, you get freedom, and you’re your own boss. But if you want to succeed, your ideas must be unique and different from others in your sector."
These were important words that stayed with me. Now, at 27 years old, I have experienced quick success. I had everything—a brand new car, a luxurious house, control over the local market, a recognized brand, and most importantly, peace of mind. I got married last year and was living the life I had always dreamed of.
The Decline
But then, things started to change. I never compromised on quality and always prioritized my employees, staying ahead of competitors. Yet, out of nowhere, I saw my business, which was booming, slowly fading. Calls started to dry up, customer flow decreased, and most surprisingly, the phone calls stopped altogether. I kept waiting for the peak seasons, but nothing changed. I invested in newspaper ads, hired people for leafleting, but the situation just got worse.
I kept spending on ads, but nothing was coming back. However, I knew that people still needed my services. The only problem was that walk-ins had completely dried up, and the phone calls had stopped. In a city like Delhi, I knew that staying visible mattered. If you stop showing up, people forget you. I was becoming invisible, and it felt like I was falling behind. I thought I would have to shut down my business.
The Consultation
But then, a friend suggested I visit Riyo Advertising Delhi. I thought it was just another ad agency, but I was wrong. When I first visited Riyo Advertising, I expected the usual sales pitch, but that’s not what happened. The representative didn’t immediately start selling to me.
A Thoughtful Approach
Instead, he asked about my business in a thoughtful and professional manner. He genuinely listened to my story and asked about my customer base, business area, and even the challenges I was facing. At first, I thought these questions were irrelevant, but they turned out to be crucial.
The representative and his team at Riyo Advertising took the time to understand the core issue: my business wasn’t connecting with the right audience anymore. They pointed out that I had been running ads in the wrong publications and without any strategic planning.
Strategic Planning
He explained how, in Delhi, I had to target the right areas and choose the appropriate newspaper editions to reach my ideal customers. He emphasized the importance of ad size and how it should be selected depending on the campaign's goal. He also mentioned that choosing the right day to publish the ad would make a significant difference.
Strategic Execution
I had never thought about these factors before. I had been publishing ads aimlessly, but now I understood the importance of strategic placements. Riyo’s team also designed a focused and effective ad that truly spoke to local customers. Their strategy included a mix of English and regional Hindi papers, which made a massive impact. The booking process was easy and efficient, handled smoothly through WhatsApp and email. The pricing was transparent, and confirmations were quick, making the entire experience stress-free.
The Revival
Overwhelming Response
When the ad was published, the response was overwhelming. My phone started ringing again! On the first day, I received 10-15 enquiry calls—a number I hadn’t seen in months. The calls kept increasing, and within days, my catering business was coming back to life. Riyo Advertising ran repeated ads in the right publications, ensuring that my customers recognized my brand and trust was rebuilt. "Shivank Careers" was shining bright once again in the crowded landscape of service providers in Delhi.
Continuous Improvement
I was particularly impressed by how Riyo Advertising’s team stayed involved throughout the campaign. They took feedback after every ad release and suggested tweaks to improve response rates. They even recommended changes in the headings of my ads for better engagement. Despite my limited budget, Riyo treated my business with the same priority as they would for large brands.
Conclusion
Now, my business is stable again and growing fast. I’ve even added new services, such as Packers and Movers and Home Delivery Services, alongside my catering offerings. Today, I plan every ad campaign carefully with Riyo Advertising. Looking back at the days when my business was struggling, I’m incredibly grateful to Riyo Advertising Delhi for helping me turn things around. I also owe thanks to my friend who recommended them.
Thanks to Riyo, my business is now running steadily and expanding in one of the most competitive cities in India. Riyo Advertising Delhi didn’t just help me get back to business—they helped me thrive.